SEO and AI search built on one uncomfortable truth: there's no separate playbook for AI answers yet.
We give ambitious B2B SaaS & AI companies the organic visibility of a dedicated SEO team: technical, content, and AI-answer strategy, built and run by specialists.
Most B2B SaaS companies are being sold "AI SEO" that isn't actually a different discipline.
A whole industry selling a playbook that doesn't exist yet
"AI SEO" and "GEO" agencies are having a moment. The mechanisms behind what gets cited in an AI answer shift every few months. A playbook sold today has a shelf life measured in weeks, not years.
Technical debt nobody's fixed in years
Page speed, schema markup, crawl structure, Core Web Vitals: the unglamorous foundation that determines whether anything else works, quietly ignored because it doesn't produce a headline metric.
Content that was never built to rank
Long-form published without keyword research, internal linking, or a content architecture designed to compound, so traffic stays flat no matter how much gets published.
A whole industry selling a playbook that doesn't exist yet
"AI SEO" and "GEO" agencies are having a moment. The mechanisms behind what gets cited in an AI answer shift every few months. A playbook sold today has a shelf life measured in weeks, not years.
Technical debt nobody's fixed in years
Page speed, schema markup, crawl structure, Core Web Vitals: the unglamorous foundation that determines whether anything else works, quietly ignored because it doesn't produce a headline metric.
Content that was never built to rank
Long-form published without keyword research, internal linking, or a content architecture designed to compound, so traffic stays flat no matter how much gets published.
Not a checklist. A search visibility system across traditional and AI-mediated search.
Technical SEO Foundation
Page speed, Core Web Vitals, schema markup, and crawl architecture: the unglamorous work that determines whether anything else compounds.
Technical SEO Foundation
Page speed, Core Web Vitals, schema markup, and crawl architecture: the unglamorous work that determines whether anything else compounds.
“With Bordeaux & Burgundy, we have a global marketing partner to help grow from an impressive $2B unicorn to an $8B market leader.”
Conor Coughlan, Chief Marketing Officer, Armis
Read the storySystemized SEO. Built and run inside your own tech stack.
Every audit finding, keyword target, and content brief tracked from one place.
Page speed, Core Web Vitals, schema, crawl structure: diagnosed before anything else is built on top of it.
Comprehensive coverage of the query sets relevant to your category, across both traditional search and AI-answer surfaces.
Pillar and cluster content built to the architecture, not published ad hoc.
Rankings, AI citation appearances, and SERP movement tracked from week one.
Monthly reporting on what's ranking, what's converting, and where the next quarter's content priorities should go.
Every audit finding, keyword target, and content brief tracked from one place.
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We offer a full suite of B2B SaaS marketing services including SEO & AI Search, content marketing, demand generation, LinkedIn & Meta Ads, Google & Bing Ads, and ABM.
Right now, it's mostly the same thing as good SEO. No major AI platform runs a fully independent index of the web; they're parsing Google's and Bing's indexes. The companies getting cited in AI overviews consistently are the ones with genuinely comprehensive, authoritative content, not the ones chasing a specific AI-answer tactic that will likely be outdated in a couple of months.
Depends on the tier. At Build we audit and prioritize; from Scale onward we implement the technical fixes directly, not just hand over a list.
The Content Engine includes SEO as a supporting layer for the content it produces. This service is for companies who need the technical and structural SEO foundation addressed directly, including companies without an active content retainer with us.
Meaningful ranking movement typically takes 3-4 months. Pipeline attribution from organic traffic usually takes 6-12 months. This is a compounding channel, not a fast one.
No credible SEO provider can guarantee specific rankings. Anyone who does is not being straight with you. We guarantee the work: technical fixes, content architecture, and a documented, comprehensive query strategy.
Yes. A technical and content audit is the natural starting point if you're not ready for an ongoing retainer.
Book a call using the button above and we'll take it from there. No long forms, no lengthy procurement. Just a conversation.