Consistent monthly opportunities for 12 products in 7 markets
Aryza had the products. They had the market. What they needed was a marketing system that could operate across regions, speak to different audiences in different languages, and generate leads reliably.
“Having a system that works across all our products and markets at the same time was something we hadn't managed to achieve before. The consistency is what's made the difference.”
Kevin O'Neill, Chief Revenue Officer, Aryza
The Challenge
Ten products. Seven markets. No unified system to connect them.
Aryza builds software for debt management and insolvency professionals across the UK and Europe. With over ten products serving different parts of the market, the breadth of what they offer is significant. But breadth creates a marketing problem. Each product has its own audience, its own use case, and its own competitive context. Generating leads across all of them, consistently, is not something a piecemeal approach can sustain.
Before working with Bordeaux & Burgundy, Aryza had some marketing activity in place but it was inconsistent. There was no unified system running across products and regions, no reliable lead flow month to month, and no clear way for sales to prioritize and act on the contacts that did come through.
The Approach
One architecture. Every product. Every market.
The brief wasn't to run a launch campaign or spike activity around a single product. It was to build something that runs continuously across the full portfolio, with the ability to turn up or down investment in any product or region depending on what the business needed at any given time.
That required a different way of thinking about content and paid. Rather than treating each product as a separate project, we built a unified architecture that could serve all of them, with localized content and paid programs running in parallel across each region and language.
Why It Worked
Complexity at scale needs architecture, not more campaigns
Aryza is a good example of a challenge that's common in B2B software companies with broad portfolios. The instinct is to treat each product as its own marketing project. The result is fragmented activity, uneven lead flow and a sales team that never quite knows what's coming next.
Building a single system that serves the full portfolio, with the flexibility to shift focus without starting from scratch, is what makes consistent performance possible at this scale. That's what we built for Aryza, and it's what continues to run today.
What We Built
Leads coming in every month. Across every product. Across every region.
The shift from inconsistent activity to consistent lead generation is the result that matters most here. Aryza now has a program that runs continuously across their full product portfolio and all active regions, producing leads month after month rather than in isolated spikes tied to one-off campaigns.
Sales has better leads to work with and a cleaner process for acting on them. The reporting gives the business a clear view of where leads are coming from and which products and markets are performing, so decisions about where to invest next are based on real data rather than gut feel.
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting