From zero marketing infrastructure to full-year ROI in five months
Camber had just raised $50M from a16z, a clear market opportunity, and a three-person marketing team. What they needed was a way to build and run a full go-to-market operation without spending months hiring to do it.
“Marketing was a significant new growth lever for us and I didn't have a year to take stock, hire, and scale into it. B&B meant I could build the function and prove the return at the same time.”
Paul McDonnell, Head of Marketing, Camber
The Challenge
Strong product. Fresh funding. No marketing infrastructure.
Camber helps specialty care providers get reimbursed by payers faster and more reliably, using AI to take the friction out of revenue cycle management. The product works. The market is large. And after closing a $50M Series B with Andreessen Horowitz in February 2025, the pressure to grow was real.
Camber had built that success without spending a dollar on marketing. That's not a gap to fix, it's a greenfield opportunity: no legacy channels to unwind, no attribution mess to clean up, just open ground to capture efficiently from day one. There was no content engine, no paid program, no automation layer, no reporting infrastructure. Their Head of Marketing had a small team and a big remit, and the traditional path of hiring a team of specialists across every function would have taken the better part of a year before anything was running properly.
The Approach
Use the agency as the operating layer, not a supplement to it
Camber's Head of Marketing made a deliberate call. Rather than building a large in-house function, they would keep the internal team lean and use Bordeaux & Burgundy to run the full marketing operation. Three people in-house focused on direction and oversight. The agency handled everything else.
This is a different model to the typical agency relationship, where one channel or project gets outsourced. Here, the agency functions as the entire execution layer, owning delivery across content, paid, email, ops, reporting and strategy at the same time.
What We Built
A fully operational AI-enabled marketing stack, built in weeks.
Marketing & AI Operations
Email & Nurture
Intelligence, Strategy & Production
Content
Paid Advertising
Reporting
Website
Marketing & AI Operations
Email & Nurture
Intelligence, Strategy & Production
Content
Paid Advertising
Reporting
Website
Website
A new website, built and live in under three weeks
Alongside running the full marketing program, we designed and built Camber's new website from scratch in under three weeks. It runs on an AI-native platform that lets us launch landing pages, publish content and push edits in seconds rather than hours, so the site can move as fast as the business does.
The turnaround time reflects how the whole engagement worked. Fast setup, high quality, built to perform from day one.
Simultaneously building the GTM function, whilst proving marketing's ROI.
Within the first quarter, Bordeaux & Burgundy had established Camber's content foundation, launched their first paid programs on LinkedIn and Google, and built the reporting infrastructure their Head of Marketing needed to show the board that marketing was working.
Camber is a great example of how the model works at its best. A lean in-house team sets direction, holds relationships, and makes the calls that matter. The agency executes everything else, at the speed and scale that only works when the whole function is joined up.
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting