Paid search built to capture demand the moment your buyer starts looking. Across Google and Bing.
We give ambitious B2B SaaS & AI companies the paid search output of a dedicated PPC team: strategy, campaigns and optimization, built and run by specialists, across Google and Bing.
Most B2B SaaS paid search accounts are set up to lose money slowly.
Broad match keywords, no negative list, no discipline
Budget spent on searches that were never going to convert, because nobody built the negative keyword architecture that stops irrelevant traffic from eating the account.
We tried Google Ads and it didn't work
Almost always a structure problem, not a channel problem: broad targeting sent to a generic homepage with no dedicated conversion path, then judged as proof paid search doesn't work for B2B.
High-intent searches going to competitors
Every day someone searches your category, your competitor's name, or a competitor alternative and lands on somebody else's ad, because your own campaigns aren't structured to catch that exact moment.
Broad match keywords, no negative list, no discipline
Budget spent on searches that were never going to convert, because nobody built the negative keyword architecture that stops irrelevant traffic from eating the account.
We tried Google Ads and it didn't work
Almost always a structure problem, not a channel problem: broad targeting sent to a generic homepage with no dedicated conversion path, then judged as proof paid search doesn't work for B2B.
High-intent searches going to competitors
Every day someone searches your category, your competitor's name, or a competitor alternative and lands on somebody else's ad, because your own campaigns aren't structured to catch that exact moment.
Not a set-and-forget campaign. A search program built to compound.
Keyword & Intent Strategy
Brand, competitor, category and intent-based keyword clusters, mapped to exactly where each search sits in the buyer journey.
Keyword Summary
Total Clicks
0
+24%Avg. CPC
$0.00
-11%Conv. Rate
0.0%
+2.3ppConv. rate trend
Clicks
0
+24%Avg. CPC
$0.00
-11%Conv.
0.0%
+2.3ppKeyword & Intent Strategy
Brand, competitor, category and intent-based keyword clusters, mapped to exactly where each search sits in the buyer journey.
Keyword Summary
Total Clicks
0
+24%Avg. CPC
$0.00
-11%Conv. Rate
0.0%
+2.3ppConv. rate trend
Clicks
0
+24%Avg. CPC
$0.00
-11%Conv.
0.0%
+2.3pp
“With Bordeaux & Burgundy, we have a global marketing partner to help grow from an impressive $2B unicorn to an $8B market leader.”
Conor Coughlan, Chief Marketing Officer, Armis
Read the storySystemized paid search. Built and run inside your own tech stack.
Every campaign, keyword set, and approval tracked from one place.
Brand, competitor, category, and intent clusters mapped before a single campaign is built.
Existing accounts diagnosed and rebuilt on proper structure; new accounts built to B&B standard from day one, with Bing mirrored alongside Google.
Google Tag Manager and GA4 confirmed before spend scales, so every result reported is real.
Campaigns live within four weeks, with a testing rotation for ad copy built in from the start.
Monthly performance reporting and continuous refinement: negative keywords tightened, underperforming copy retired, budget shifted to what's converting.
Every campaign, keyword set, and approval tracked from one place.
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We offer a full suite of B2B SaaS marketing services including Google & Bing Ads, LinkedIn & Meta Ads, demand generation, content marketing, SEO, ABM, and landing page optimization.
We manage strategy, keywords, and creative. Ad spend is paid directly by you to Google and Microsoft. It's not included in our management fee, so that budget stays fully transparent and in your control.
We recommend a minimum of $2,700-4,100/mo in ad spend alongside the management fee for meaningful results, though the right number depends on your category's competitiveness and CPCs.
Bing's B2B audience skews toward enterprise buyers and older decision-makers who Google's audience under-represents, at CPCs that are typically lower than Google's, for a channel most competitors are ignoring entirely.
The most common failure is broad match keywords sending irrelevant traffic to a homepage with no clear conversion path. We rebuild from the foundation: proper campaign structure, negative keywords, and verified conversion tracking, before spend scales.
CTR, CPC, conversion rate, CPA, and ROAS, reported monthly, with a target of at least a 30% reduction in CPA versus your previous Google Ads performance within 90 days, where prior data exists.
They do different jobs. LinkedIn builds awareness and targets by persona. Google and Bing capture active intent: the buyer already searching for a solution. Clients running both consistently see stronger pipeline than clients running either alone.
Yes. If you already have a live Google or Bing account, we run a full audit and rebuild before moving into ongoing management.
Book a call using the button above and we'll take it from there. No long forms, no lengthy procurement. Just a conversation.