Paid social built to put the right content in front of the right buyer, on LinkedIn and Meta.
We give ambitious B2B SaaS & AI companies the paid social output of a full-time media buying team: targeting, creative and optimization, built and run by specialists.
Most B2B SaaS paid social accounts are burning budget on structure, not strategy.
Spend without a system
Campaigns built quickly and never revisited. No negative audience exclusions, no tested creative variants, no clear view of what's actually working, just a monthly bill and a shrug when the board asks about CPL.
Generic creative competing with real proof
A polished brand ad up against a competitor's screen-recorded customer result. In paid social, proof-led creative routinely outperforms generic brand messaging. Most accounts are still running the version that loses.
LinkedIn and Meta managed as two separate problems
Different agencies, different creative, different reporting, no shared view of the buyer's actual journey across platforms, so nobody can say with confidence what's driving pipeline and what's just spend.
Spend without a system
Campaigns built quickly and never revisited. No negative audience exclusions, no tested creative variants, no clear view of what's actually working, just a monthly bill and a shrug when the board asks about CPL.
Generic creative competing with real proof
A polished brand ad up against a competitor's screen-recorded customer result. In paid social, proof-led creative routinely outperforms generic brand messaging. Most accounts are still running the version that loses.
LinkedIn and Meta managed as two separate problems
Different agencies, different creative, different reporting, no shared view of the buyer's actual journey across platforms, so nobody can say with confidence what's driving pipeline and what's just spend.
Not two disconnected ad accounts. One paid social system across both platforms.
Audience & Targeting Strategy
Job title, company size, industry and intent-based targeting on LinkedIn, matched with lookalike and retargeting audiences on Meta, built from your actual ICP, not a generic template.
VP Marketing | SaaS | 200-2k
Job Title + Company Size
Lookalike | Closed Won | Meta
Lookalike 1%
Retargeting | Site Visitors 30d
Website Retargeting
Audience & Targeting Strategy
Job title, company size, industry and intent-based targeting on LinkedIn, matched with lookalike and retargeting audiences on Meta, built from your actual ICP, not a generic template.
VP Marketing | SaaS | 200-2k
Job Title + Company Size
Lookalike | Closed Won | Meta
Lookalike 1%
Retargeting | Site Visitors 30d
Website Retargeting
“With Bordeaux & Burgundy, we have a global marketing partner to help grow from an impressive $2B unicorn to an $8B market leader.”
Conor Coughlan, Chief Marketing Officer, Armis
Read the storySystemized paid social. Built and run inside your own tech stack.
Every campaign, creative variant, and approval tracked from one place.
We define who you're targeting on each platform, and why the targeting differs between LinkedIn and Meta.
Existing accounts diagnosed and rebuilt on a proper foundation; new accounts built to B&B standard from day one.
Proof-led ad variants produced in-house, brief to launch, with a testing plan built in from the start.
Campaigns live across both platforms within four weeks, with conversion tracking verified before spend scales.
Monthly cross-channel reporting and a continuous testing cycle: underperforming creative retired, winners scaled.
Every campaign, creative variant, and approval tracked from one place.
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We offer a full suite of B2B SaaS marketing services including LinkedIn & Meta Ads, demand generation, content marketing, Google & Bing Ads, SEO, ABM, and landing page optimization.
Typically within four weeks: audit or account build in weeks 1-2, creative production in week 3, and everything live with tracking verified by week 4.
We manage strategy, targeting, and creative. Ad spend is paid directly by you to LinkedIn and Meta. It's not included in our management fee, which keeps that budget fully transparent and in your control.
Because they do different jobs in the same buyer journey. LinkedIn builds precision-targeted awareness among the right job titles and accounts, while Meta extends reach and retargets engaged prospects at a lower cost per impression. Run separately, most companies end up with inconsistent creative and no shared view of what's actually working.
Yes, ideally. Paid social performs best amplifying content that already demonstrates proof (a case study, a real result, a customer quote) rather than a cold, generic ad. If you don't have content yet, pair this with our Content Marketing service.
For LinkedIn alone, we recommend $4,000-6,500/mo in ad spend alongside the management fee. For LinkedIn and Meta combined, budgets scale from there depending on account size and target volume.
CPL, CTR, conversion rate, and most importantly pipeline contribution, reported clearly every month across both platforms in one place.
Yes. If you already have live LinkedIn or Meta accounts, we can run a full audit and rebuild before moving into ongoing management.
Book a call using the button above and we'll take it from there. No long forms, no lengthy procurement. Just a conversation.