Resources
B2B Marketing: How to Expand Into a New Region
Price point, industry and culture are the three factors that decide how hard a regional expansion is going to be. Here is what it takes to build credibility, reputation and pipeline in a new market.
How B2B Marketers Can Actually Use AI Effectively: With Examples
Most B2B marketers have tried AI. Fewer have got real value out of it. Here's how we think about context, critique, and quality assurance at Bordeaux & Burgundy, with concrete examples of what's working.
Content System vs Content Strategy: Why Your $30k Report Should Be Working All Year
Most B2B SaaS companies activate their flagship research once, for two weeks, then retire it. Here is how a content system turns one asset into a year of return.
Armis: $48M to $330M ARR in 3 Years
A full-stack demand generation program running alongside Armis's internal team for three years, embedding as their global execution layer, not managing from a distance.
Proof Beats Polish: What Actually Makes B2B Creative Convert
Across 100-500 creatives a week, one pattern shows up consistently: proof of the product working outperforms asserting a benefit. Here is what the data says, and where it pushes back.
Trustmi: A Global Campaign in Under Four Weeks
From brief to a fully activated global fraud research report: 39 pages designed and built, plus a complete activation suite across every channel, in under four weeks.
The B2B Buyer Dip: Why Understanding Buyer Seasonality Changes How You Read Your Data
Most marketing teams misdiagnose seasonal slowdowns as campaign failures. Here is what the data says about B2B buying rhythms, and how to stop reacting to noise.