IDEAS

Ideas, Insight & Inspiration

Inspiration, insights and recommendations from people doing the best in B2B marketing.

A Practical Guide to Building Content Pillars

George Saunders

Creative Director

Latest Ideas

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Content Marketing

The Fintech Marketing Advantage You’re Overlooking – Content

Innovation gets most of the attention in Fintech. It’s exciting, tangible, easy to point to. When Fintech moves fast it's about turning good ideas into a trusted brand, and it takes more than just speed or novelty. It depends on how well you can translate complexity into trust, understanding, and action.

George Saunders

Creative Director

Content Marketing

Create Interesting Content That Happens To Be an Ad

Bordeaux & Burgundy’s Founder, Alfie Dawson, explains how focusing on creating engaging content is the secret to high-performing demand generation.

Alfie Dawson

Founder & Executive Creative Director

Content Marketing

Beyond Self-Promotion: Why B2B SaaS Newsletters Shouldn't Be So Selfish

Bordeaux & Burgundy’s Founder, Alfie Dawson, breaks down the creative alchemy for consistent content.

Alfie Dawson

Founder & Executive Creative Director

Paid Advertising

Brand Awareness Is Back in B2B SaaS – but Are We Ready for It?

The dirtiest words of marketing: brand awareness. It's back, and it’s worse than ever. Bordeaux & Burgundy's Creative Director takes a lens to the state of brand awareness in B2B SaaS.

George Saunders

Creative Director

Paid Advertising

MVC: Minimum Viable Campaign for Early-Stage B2B SaaS Companies

How to create a minimum-viable-campaign for SaaS businesses with low budgets.

Alfie Dawson

Founder & Executive Creative Director

Strategic

If a Lack of Attribution Is Wrong, Why Does It Feel So Right?

Dashboards, MQL counts, board decks - we know them, we love them. But, they're strangling the best creative ideas at approval stage. Why? Because cool ideas rarely equate to attributed funnel growth. We make the argument for Big Creative deserving more in B2B SaaS.

George Saunders

Creative Director

Strategic

AI Makes Everything Faster – Except the Decision

In the rush for efficiency, we've forgotten how buyers really make decisions. B2B buying decisions are long, they're complicated. Proliferation and implementation of extensive AI automation tools have made marketers believe in, and tragically rely, on a false system of speeding up B2B buying decision making.

Alfie Dawson

Founder & Executive Creative Director

Strategic

Creating “Culture” Isn’t a Written Set of Values

Many companies confuse culture with the slogan painted in the lobby or written somewhere in a handbook. The reality is vastly different. It doesn't matter how clever your tagline is or how centralized your internal values doc is placed – culture can't simply be written down for people to follow. It can only be put into words after it emerges from the way people work, act, and show up together. That's a lesson I learned first-hand.

Alfie Dawson

Founder & Executive Creative Director

Strategic

6 Reasons Not To Work With Us

Choosing a new B2B marketing agency isn't a simple journey. But deciding on the reasons not to work with an agency can be - or so it seems. Alfie Dawson explore the 6 reasons you won't need Bordeaux & Burgundy's expertise in your tool kit.

Alfie Dawson

Founder & Executive Creative Director

Strategic

Personal vs. Personalization: Has Marketing Lost Its Human Touch?

Personal is a handwritten note. Personalization is your name at the top of an email that’s been sent to a thousand people. Personal is a conversation that makes you feel seen. Personalization is an algorithm predicting what you might like. One builds trust. The other does, too, but only when it’s used in the right way. In the rush to scale personalization, have we overlooked its humanity?

Alfie Dawson

Founder & Executive Creative Director

B2B ideas from big thinkers

Join our community of 20,000+ who receive the best in content marketing and advertising insights, monthly.

A Practical Guide to Building Content Pillars

The Fintech Marketing Advantage You’re Overlooking – Content

Create Interesting Content That Happens To Be an Ad

Beyond Self-Promotion: Why B2B SaaS Newsletters Shouldn't Be So Selfish

Brand Awareness Is Back in B2B SaaS – but Are We Ready for It?

MVC: Minimum Viable Campaign for Early-Stage B2B SaaS Companies

If a Lack of Attribution Is Wrong, Why Does It Feel So Right?

AI Makes Everything Faster – Except the Decision

Creating “Culture” Isn’t a Written Set of Values

6 Reasons Not To Work With Us

Personal vs. Personalization: Has Marketing Lost Its Human Touch?

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