Enterprise-level demand generation for B2B SaaS & AI at every stage.
Demand generation programs that create consistent, predictable pipeline that compounds over time.
Most B2B SaaS marketing teams are under-resourced, under-pressure and over-committed.
Inconsistent pipeline and no momentum.
Predictable pipeline is the result of consistent, intentional output that gathers momentum. Reach decision-makers shortlists by staying top of mind consistently.
You're generating leads but nothing is converting.
Your pipeline is only as good as the real opportunities it generates. Ensure that your targeting the right people with the right content and consistently optimizing based on opportunity figures rather than aimlessly increasing lead volume.
High ad spend and relying too heavily on outbound.
Consistent, compounding growth is not created by constantly increasing budgets, its generating real demand with high quality content, creative and cohesive strategy.
Inconsistent pipeline and no momentum.
Predictable pipeline is the result of consistent, intentional output that gathers momentum. Reach decision-makers shortlists by staying top of mind consistently.
You're generating leads but nothing is converting.
Your pipeline is only as good as the real opportunities it generates. Ensure that your targeting the right people with the right content and consistently optimizing based on opportunity figures rather than aimlessly increasing lead volume.
High ad spend and relying too heavily on outbound.
Consistent, compounding growth is not created by constantly increasing budgets, its generating real demand with high quality content, creative and cohesive strategy.
Integrated demand generation programs that build high quality pipeline and deliver real opportunities.
Content & Lead Magnets
Content is the single biggest factor in high performance marketing. We handle everything from long-form and thought leadership to ad creative and interactive tools.
Content & Lead Magnets
Content is the single biggest factor in high performance marketing. We handle everything from long-form and thought leadership to ad creative and interactive tools.
“With Bordeaux & Burgundy, we have a global marketing partner to help grow from an impressive $2B unicorn to an $8B market leader.”
Conor Coughlan, Chief Marketing Officer, Armis
Read the storySystemized end-to-end marketing. Collaborating and launching within a customized tech stack.
Track every project and program from one place. Collaborate on approvals, coordinate deadlines.
We start with who you are talking to, what you are saying, and which channels your buyer actually uses. No assumptions.
We build the full demand program – channels, sequences, budgets, targeting – aligned to your pipeline targets before a single ad goes live.
Your demand programs fueled by new, industry-leading content and creative. From ideation to copy and design – created in-house, every time.
Campaigns live. Sequences running. Landing pages built. Everything connected and tracked from day one. Launching within your first two to four weeks.
Live reporting from day one. Bi-weekly insight sessions. We iterate continuously, led by what the data tells us. The program gets stronger over time.
Track every project and program from one place. Collaborate on approvals, coordinate deadlines.
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
What services do you offer?
We offer a full suite of B2B SaaS marketing services including demand generation, content marketing, paid advertising on LinkedIn and Google, SEO, ABM, and landing page optimization.
How quickly can you get started?
We can typically onboard within two weeks. Our structured onboarding process means we're generating output within the first three weeks of engagement.
What makes B&B different from a traditional agency?
We embed as part of your team, align to your business goals, and operate with full accountability to pipeline and revenue metrics, not just vanity metrics.
Do you work with early-stage companies?
Yes. Our Build tier is specifically designed for Series A companies with little to no marketing function, helping you generate your first consistent pipeline.
What industries do you specialize in?
We specialize in B2B SaaS and AI companies, including Cybersecurity, FinTech, HealthTech, HRTech, PropTech, and more.
How do you measure success?
We measure success through pipeline generated, MQLs, content performance, paid ad efficiency, and ultimately revenue contribution, reported clearly at every review.
Can we scale up or down the engagement?
Yes. Our tiered model is designed for flexibility. As your company grows, you can move between Build, Scale, and Lead tiers accordingly.
Do you offer one-off projects?
Our core model is retainer-based for compounding results, but we do offer select project-based engagements. Get in touch to discuss your specific needs.
What does onboarding look like?
Onboarding involves a deep-dive into your ICP, current marketing performance, competitive landscape, and business goals, giving us everything we need to hit the ground running.
How do I get started?
Simply book a call using the button above and we'll take it from there. No long forms, no lengthy procurement. Just a conversation.