Content marketing built to compound, for B2B SaaS & AI at every stage.
We give ambitious companies the editorial output of a full content team: long-form, thought leadership and creative, built and run by specialists.
Most B2B SaaS companies have a content calendar. Almost none of them have a content system.
Content that stops the moment things get busy
A few strong pieces, then silence for two months. Consistency, not creativity, is where nearly every in-house content effort actually breaks.
One report, published once, then forgotten
You commissioned real research, wrote something genuinely good, and got two weeks of use out of it before it sat quietly on the resources page for the rest of the year.
Your exec team has the best insight in the company and none of it is public
The market intelligence, the customer patterns, the point of view that would actually build trust: it's in your leadership's heads, not in front of your buyers.
Content that stops the moment things get busy
A few strong pieces, then silence for two months. Consistency, not creativity, is where nearly every in-house content effort actually breaks.
One report, published once, then forgotten
You commissioned real research, wrote something genuinely good, and got two weeks of use out of it before it sat quietly on the resources page for the rest of the year.
Your exec team has the best insight in the company and none of it is public
The market intelligence, the customer patterns, the point of view that would actually build trust: it's in your leadership's heads, not in front of your buyers.
Not a content calendar. A connected system built to compound.
Long-Form & Thought Leadership
Original articles and exec-led pieces that build category authority over time, not just fill a schedule.
Long-Form & Thought Leadership
Original articles and exec-led pieces that build category authority over time, not just fill a schedule.
“With Bordeaux & Burgundy, we have a global marketing partner to help grow from an impressive $2B unicorn to an $8B market leader.”
Conor Coughlan, Chief Marketing Officer, Armis
Read the storySystemized end-to-end content. Built and run inside your own tech stack.
Track every article, asset and approval from one place. Full visibility, no chasing status.
We start with who you're writing for, what they actually search for, and where they spend their attention. No assumptions.
Pillars, clusters, and a publishing calendar built around your buyer journey and SEO targets before a single word gets written.
Long-form, thought leadership, and design, written, edited and built in-house, every time.
Every piece shipped with its full distribution kit (social copy, graphics, email), live within your first two to four weeks.
Monthly reporting from day one. We refine the editorial calendar continuously based on what's actually ranking and converting.
Track every article, asset and approval from one place. Full visibility, no chasing status.
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We offer a full suite of B2B SaaS marketing services including content marketing, demand generation, paid advertising on LinkedIn and Google, SEO, ABM, and landing page optimization.
We typically onboard within two weeks. Your first two articles are live within two weeks of the onboarding call, at every tier.
We build a system, not a calendar. Every core asset is built with its distribution and derivative content planned from the outset, so nothing gets published once and forgotten.
Yes. Our Build tier is designed specifically for Series A companies with no content function yet, building the foundation (ICP, editorial framework, and SEO groundwork) from month one.
We specialize in B2B SaaS and AI companies, including Cybersecurity, FinTech, HealthTech, HRTech, PropTech, and more.
Organic traffic, keyword rankings, content engagement, and ultimately pipeline and revenue contribution, reported clearly every month.
Yes. As your content needs grow, you can move between Build, Scale, and Lead accordingly.
Our core model is retainer-based, because content compounds over a sustained program. We do offer select project-based work, including flagship research reports. Get in touch to discuss.
A messaging and ICP workshop, an SEO keyword map, and an editorial calendar for your first two months. That gives us everything we need to have your first articles live within two weeks.
Book a call using the button above and we'll take it from there. No long forms, no lengthy procurement. Just a conversation.