$48m ARR to $330m+ ARR in 3 years.
Armis needed to scale globally without scaling their internal team to match. By embedding Bordeaux & Burgundy as their demand generation execution layer, they ran hundreds of campaigns a year across every major region.
“Having an execution partner that could move at the pace we needed meant our internal team could stay focused on what they were best at. The volume of campaigns we ran in three years would not have been possible otherwise.”
Conor Coughlan, Chief Marketing Officer, Armis
The Challenge
Global scale, lean team, no margin for slow.
Armis is a cybersecurity company operating at the sharp end of a competitive, fast-moving market. When we started working with them they were generating $48M in ARR and growing quickly, with a globally deployed field marketing and demand generation team that needed to move fast across multiple regions simultaneously.
The challenge wasn't ambition. It was execution capacity. Running hundreds of campaigns a year across global markets, producing the volume of content, design and advertising assets that enterprise demand generation requires, and doing it consistently at pace: that is not something a lean internal team can absorb without the right execution partner behind them.
The Approach
Embedded, not outsourced.
For three years we ran alongside Armis's internal team as an integrated part of their demand generation operation. Not a supplier managing a retainer from a distance. A working part of the team, responsive to the pace that a high-growth cybersecurity company operates at.
Why It Worked
Empowering in-house marketers with end-to-end campaign capability
The Armis engagement is the clearest example of what the embedded agency model can do at scale. A globally deployed demand generation and field marketing team, running hundreds of campaigns a year across multiple regions, with an internal team that stayed focused on the strategic work rather than getting pulled into execution.
The Result
$48M to $330M ARR. A $7.8bn exit. Three years.
Over the course of the engagement Armis grew from $48M ARR to over $330M, a roughly seven times increase in recurring revenue across three years. The company was acquired for $7.8bn, up from a valuation of $3 to $4bn when we first started working together.
Marketing alone does not drive numbers like that. But the ability to run enterprise-grade demand generation at global scale, consistently, without the overhead of a large internal team, is a meaningful part of what allowed Armis to grow as fast as they did without losing execution quality along the way.
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting