We are the marketing team your company deserves.
Bordeaux & Burgundy is a global marketing agency built exclusively for B2B SaaS. We've taken clients from Series A funding through to acquisition, across deals totaling more than $8bn in combined funding and exits, and generated over $1bn in pipeline along the way. Top private equity firms and operators trust us with their portfolio companies for the same reason - we don't do generalist marketing, we do one category, at one consistently-high standard, with no wasted motion. It's why PE operators have started calling us the Navy SEALs of B2B marketing.
A note from the founder
Alfie Dawson
Founder & Executive Creative Director, Bordeaux & Burgundy
I started Bordeaux & Burgundy because I kept seeing the same problem. Ambitious B2B SaaS companies with real products and real ambition, held back by marketing that was either non-existent, unfocused, or too slow to make a difference.
The agencies they hired were generalists. The freelancers they brought in were disconnected. The in-house hires took months to onboard and years to compound. By the time anything was working, the growth window had narrowed.
We built B&B to solve that. To give companies the full marketing output of a specialist team from day one: strategy, content, paid media, outbound, ABM, built and run by people who have done it before at companies like yours.
Every client we work with gets our full attention, a program built around their specific pipeline targets, and a team that genuinely cares whether it works. That is not a promise. It is just how we operate.
Marketing, globally.
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Partnership pillars.
Open door.
You get direct access to a senior team, not a junior account handler relaying messages back and forth. Experienced people, thinking about your business, talking to you directly.
Skin in the game.
We don't clock off when the invoice is paid. Our fees are tied to your business outcomes. We care about hitting your targets with you, not hours logged.
Made to measure.
Together, we build a sustainable marketing system that produces results from day 1 and beyond. Templating for efficiency, running playbooks we know will work, all built from a custom strategy designed specifically for your brand and KPIs.
Open door.
You get direct access to a senior team, not a junior account handler relaying messages back and forth. Experienced people, thinking about your business, talking to you directly.
Skin in the game.
We don't clock off when the invoice is paid. Our fees are tied to your business outcomes. We care about hitting your targets with you, not hours logged.
Made to measure.
Together, we build a sustainable marketing system that produces results from day 1 and beyond. Templating for efficiency, running playbooks we know will work, all built from a custom strategy designed specifically for your brand and KPIs.
MarTech we use.
We can operate within your current tech stack or help you build a best-in-class stack.
The leadership team.
Specialists in demand generation, content, paid media and marketing operations, each with deep experience inside B2B SaaS companies.
Alfie Dawson
Founder & Executive Creative Director
George Saunders
Creative Director
Danny Thompson
Head of Client Success
Esa Burki
GTM Lead
Natasha Morley
Creative Lead
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting