Enterprise-level marketing for B2B SaaS & AI at any stage.
We give ambitious companies the marketing output of a team ten times their size: content, creative and pipeline, built and run by specialists.
Your team resources are low. The businesses goals are high.
And they're only getting higher.
How we solve it
Your output is inconsistent.
It's killing all momentum
and potential pipeline.
How we solve it
Marketing can't show its contribution to revenue.
You're missing opportunities.
How we solve it
Your team resources are low. The businesses goals are high.
And they're only getting higher.
How we solve it
More capacity, now
Add an elite squad of B2B specialists without waiting through a long, expensive hiring cycle.
One joined-up team
Content, creative and GTM experts who already work in sync, not a collection of disconnected freelancers.
Keep the ambition
Increase output without burning out your team or lowering the goals the business needs marketing to hit.
Helping PE Backed SaaS & AI companies scale GTM, expand into new markets, target new verticals and grow pipeline.
Demand & Content Engine
Working alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Demand & Content Engine
From a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
Demand & Content Engine
Across a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
Demand & Content EngineA global fraud report, a full activation campaign, and a complete creative suite, from brief to launch in under four weeks.
Demand & Creative solutions for every business stage.
Systemized end-to-end marketing. Collaborating and launching within a customized tech stack.
Track every project and program from one place. Collaborate on approvals, coordinate deadlines.
We start with who you are talking to, what you are saying, and which channels your buyer actually uses. No assumptions.
We build the full demand program – channels, sequences, budgets, targeting – aligned to your pipeline targets before a single ad goes live.
Your demand programs fueled by new, industry-leading content and creative. From ideation to copy and design – created in-house, every time.
Campaigns live. Sequences running. Landing pages built. Everything connected and tracked from day one. Launching within your first two to four weeks.
Live reporting from day one. Bi-weekly insight sessions. We iterate continuously, led by what the data tells us. The program gets stronger over time.
Track every project and program from one place. Collaborate on approvals, coordinate deadlines.
“With Bordeaux & Burgundy, we have a global marketing partner to help grow from an impressive $2B unicorn to an $8B market leader.”
Conor Coughlan, Chief Marketing Officer, Armis
Read the storyYour marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We become your marketing team. Pick the tier that matches where your company is right now.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Demand & Content EngineWorking alongside a two-person in-house team, we built and scaled a full marketing operation, delivering a new website, enterprise pipeline and SMB growth within the first 5 months.
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
Demand & Content EngineAcross a fourteen-product suite, we delivered hundreds of qualified opportunities every month through a connected program of paid media and content.
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Demand & Content EngineFrom a $2.3bn valuation to a $7.8bn acquisition by ServiceNow. A 3-year engagement that scaled with one of the fastest-growing cybersecurity companies in the world.
You've little to no marketing function yet. We build it from scratch and generate your first consistent pipeline within 90 days.
What runs every month
- ●Cold outbound to your ICP
- ●Content that builds authority and earns inbound
- ●SEO optimized web content to capture demand at the moment it exists
- ●Paid advertising on LinkedIn and Google
- ●Landing pages built to convert
- ●Reporting that shows the board what marketing is worth
Marketing exists but has plateaued. We reset the program so growth compounds again and your pipeline keeps pace with your targets.
Everything in Build, plus
- ●Higher content and campaign volume
- ●Email and nurture to move pipeline forward
- ●CRO to convert the traffic you are already generating
- ●HubSpot and marketing ops for full attribution
- ●Technical SEO to compound organic growth
- ●Quarterly strategic reviews to keep pace with the market
For serious pipeline targets. We run everything as your full demand generation function so your team stays focused on closing, not building.
Everything in Scale, plus
- ●Higher content volume and campaign execution
- ●ABM to target and convert your highest-value accounts
- ●Partner and channel enablement
- ●Intent-based content and outreach to reach in-market buyers
- ●Annual planning and board-level reporting
Your marketing should be generating pipeline, building opportunities and compounding growth. Here is how we make that happen.
We offer a full suite of B2B SaaS marketing services including demand generation, content marketing, paid advertising on LinkedIn and Google, SEO, ABM, and landing page optimization.
We can typically onboard within two weeks. Our structured onboarding process means we're generating output within the first three weeks of engagement.
We embed as part of your team, align to your business goals, and operate with full accountability to pipeline and revenue metrics, not just vanity metrics.
Yes. Our Build tier is specifically designed for Series A companies with little to no marketing function, helping you generate your first consistent pipeline.
We specialize in B2B SaaS and AI companies, including Cybersecurity, FinTech, HealthTech, HRTech, PropTech, and more.
We measure success through pipeline generated, MQLs, content performance, paid ad efficiency, and ultimately revenue contribution, reported clearly at every review.
Yes. Our tiered model is designed for flexibility. As your company grows, you can move between Build, Scale, and Lead tiers accordingly.
Our core model is retainer-based for compounding results, but we do offer select project-based engagements. Get in touch to discuss your specific needs.
Onboarding involves a deep-dive into your ICP, current marketing performance, competitive landscape, and business goals, giving us everything we need to hit the ground running.
Simply book a call using the button above and we'll take it from there. No long forms, no lengthy procurement. Just a conversation.
What we know about B2B marketing. Thinking, data and frameworks from inside the programs we run.
What we know about B2B marketing.
Thinking, data and frameworks from inside the programs we run.
Content System vs Content Strategy: Why Your $30k Report Should Be Working All Year
Most B2B SaaS companies activate their flagship research once, for two weeks, then retire it. Here is how a content system turns one asset into a year of return.
Read the blog
Proof Beats Polish: What Actually Makes B2B Creative Convert
Across 100-500 creatives a week, one pattern shows up consistently: proof of the product working outperforms asserting a benefit. Here is what the data says, and where it pushes back.
Read the blog
The B2B Buyer Dip: Why Understanding Buyer Seasonality Changes How You Read Your Data
Most marketing teams misdiagnose seasonal slowdowns as campaign failures. Here is what the data says about B2B buying rhythms, and how to stop reacting to noise.
Read the blog