B2B SaaS Guide
Your First 60 Days as CMO: How to Win Trust, Show Traction, and Find GTM Clarity Fast
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What's included
1
Build trust from day one
- Earn credibility fast with your CEO, team, and board through strategic early moves.
2
Know where growth is leaking
- Run a focused GTM audit to uncover the biggest blockers in your funnel and messaging.
3
Launch early wins that matter
- Get quick traction by identifying and executing high-impact plays in your first month.
4
Set the stage for scale
- Put the right systems, rhythms, and reporting in place to drive long-term results.
5
Spot and fix common GTM traps
- Learn to recognize and resolve patterns like ICP drift, weak handoffs, and channel bloat.
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