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What's included
1
Make the right call on paid media resourcing
- Learn how to choose between in-house, agency, or a hybrid model—based on budget, goals, and scale.
2
Avoid the hidden costs of wrong-fit hiring
- Understand where internal teams break down and how to prevent burnout and performance stalls.
3
Unlock agency value beyond execution
- See how top agencies bring strategy, tech access, and scale—when managed the right way.
4
Use a proven framework to guide your decision
- Apply a clear rubric to map your needs, capabilities, and growth stage to the right resourcing mix.
5
Build a scalable, flexible paid media engine
- Create a system that adapts to launches, peaks, and platform changes—without burning budget.
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Resources
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