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What's included
1
Learn why most B2B paid strategies fail
- Understand the costly gaps in funnel alignment, messaging, and spend that kill ROAS.
2
Build a full-funnel paid engine
- Turn content and campaigns into a connected system that drives consistent pipeline.
3
Get smarter with budget allocation
- Discover how steady, stage-balanced spend beats reactive bursts every time.
4
Match the right content to the right stage
- Avoid wasted clicks by mapping content to TOFU, MOFU, and BOFU intent.
5
Use paid media to drive long-term growth
- Learn how to seed awareness, accelerate conversions, and compound engagement over time.
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