Content Marketing to define your voice and communicate with purpose
Outcomes for marketing teams struggling with output
From ideating to launching-to-market, content takes time you don't have
Blogs, guides, white papers being built on confused strategies that also take too long to produce, reduce any potential time-to-return ROI to nothing. We deliver faster than freelancers, combining engineered relevance powered by our AI agent workforce with expert B2B copywriters executing each project.
What to produce next and what will have the intended impact - it's a complex conundrum
You’re guaranteed weekly/monthly deliverables with Bordeaux & Burgundy. Variety ensures all funnel stages and ICPs are addressed and your sales team has an enriched outbound your competitors will be jealous of.
Most content marketing is repetitive and lacking differentiation, or worse, it’s boring
The pain points across B2B SaaS buyers may not change, but how your software solves them absolutely does vs the rest of the market. We learn that difference and amplify it creatively, cementing your positioning in the target market with ingenuity.
Content Marketing solutions for each stage of B2B SaaS growth
Launch our production engine, it’s built to output at hyper-speed and capture the outcomes that will produce better pipeline for your business.
first-time content marketing
- Short form (blogs, one-pagers, thought-leadership, infographics)
- Long form (whitepapers, guides, ebooks, sales collateral)
- Topic research and ideation
- Persona mapping and positioning
- Content pillars and strategy
- Creative direction and execution
- Keyword research and on-page SEO
- GTM launch assets - CMS and email thumbnails, organic social cards
expanding GTM and positioning
- Everything in Start, plus...
- More short form
- More long form
- Landing page copy
- GTM ad suites per content piece
- Custom content matrix build and management
multi-region, large sales teams
- Everything in Rise, plus...
- Even more short form
- Even more long form
- Landing page build
- Short-form video content production
- Lead magnets - calculators and templates
- CMS publishing
Planned, built, written and designed in a process to fill your content calendar
A process tried and tested on the world’s fastest growing B2B SaaS companies.
- Stakeholder interviews to align on brand, ICP, positioning, and GTM motion
- Audit of existing content, SEO, and CMS structure
- Development of content matrix and pillar themes
- Editorial calendar mapped to buyer journey stages
- Content formats aligned to GTM goals (blogs, ebooks, sales enablement, videos)
- Persona-based messaging and SEO keyword strategy
- Ongoing creation of short- and long-form content
- Copywriting, design, and video (interviews, social edits, lead magnets)
- CMS-ready deployment and on-page SEO
- Asset variations for organic, paid, email, and sales channels
- Landing page consultation and CRO best practices
- Coordination with paid media and lifecycle teams
- Content performance review (engagement, traffic, conversions)
- SEO and UX refinement recommendations
- Quarterly strategy refresh with GTM stakeholders
Marketing centers around our content ecosystem
Start with a Free Audit
- B2B SaaS content marketing experts who’ve produced 500+ pieces of content
- ICP alignment recommendations
- SEO, tone and consistency checks and optimizations
- Actionable scores and insights
What makes us different from other marketing agencies
Intelligent, not artificial
Our AI agent workforce automates deep research processes that empower our human team with unique insights to launch initiatives and inform your GTM.
We engineer relevance
We’re able to achieve the results we do by utilizing AI intelligence to generate unique intent triggers making your content, ads and communications more relevant than ever before.
We understand scaling GTM
Our mission is to build services that empower companies to reach their full commercial potential. Our combination of packages and flexible support does just that.
Beat the bench
Our clearest USP is that we look at the benchmarks of the industry and always beat them. Mediocrity is not good enough for us, we’re the operators that pull the averages closer to excellence.
Outcome, not output
A lead used to mean something - now you can just download a list for free. Intent, relevance and fantastic marketing generate actual sales and business impact.
GTM ecosystem
We’re partnered with some of the world’s leading GTM platforms and tech, meaning our clients have access to exclusive discounts and managed services.
Request a free B2B marketing strategy call
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- Expert advice on:
- Unleash your GTM with a founder known to accelerate SaaS from seed to IPO
- Uncover what’s not working, tactical advice for meaningful change
- Unpause strategies with insights built from 700+ B2B campaigns
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