# Bordeaux & Burgundy

> Bordeaux & Burgundy is a specialist B2B SaaS and AI marketing agency. We build and run full demand generation programs for ambitious companies at every stage, from Series A through acquisition. Clients are typically PE- and VC-backed B2B SaaS companies with no marketing leader yet in place or with an existing function that has plateaued.

We have taken clients from Series A funding through to acquisition across deals totaling more than $8bn in combined funding and exits, and generated over $1bn in pipeline along the way. We work exclusively in one category (B2B SaaS and AI) and are trusted by top private equity firms and operators with their portfolio companies, including Insight Partners and Pollen Street. Notable client outcomes include Armis (scaled from $2.3bn valuation to $7.8bn acquisition by ServiceNow) and Camber (HealthTech, Series B, backed by a16z).

## Services

- [Demand Generation](https://bordeauxandburgundy.com/services/demand-generation): Content, creative and pipeline programs built and run by B2B specialists, covering audience strategy, LinkedIn/Google/Reddit ads, content, email nurture, ABM, and landing pages.
- [Content Marketing](https://bordeauxandburgundy.com/services/content-marketing): Long-form, thought leadership and flagship content supported by creative and GTM, including reports, case studies, SEO content, and GTM campaigns.
- [LinkedIn & Meta Ads](https://bordeauxandburgundy.com/services/linkedin-meta): Campaign strategy, targeting, creative testing, and optimization for B2B lead gen on LinkedIn and Meta.
- [Google & Bing Ads](https://bordeauxandburgundy.com/services/ppc): PPC tactics, landing pages and keyword strategy across Google, Bing, Shopping and Performance Max.
- [SEO & AI Search](https://bordeauxandburgundy.com/services/seo): Organic visibility through technical SEO, content strategy, and AI-answer/answer-engine optimization.
- [Account Based Marketing](https://bordeauxandburgundy.com/services/abm): End-to-end ABM engines for named target accounts, including intent data, personalisation, and sales alignment.
- [Websites](https://bordeauxandburgundy.com/services/web-design): Bespoke website redesign and replatforming from Figma to Flint, covering CMS migration, performance and conversion rate.

## Pricing

- [Pricing tiers](https://bordeauxandburgundy.com/#pricing): Three retainer tiers. Build ($18,000/month, Series A) for companies with little to no marketing function. Scale ($25,000/month, Series B+) for plateaued marketing programs. Lead ($35,000/month, Series B-C+) for full demand generation function replacement including ABM and channel enablement.

## Client stories

- [Client stories index](https://bordeauxandburgundy.com/resources?filter=Client+Stories): Case studies from B2B SaaS and AI clients.
- [Armis](https://bordeauxandburgundy.com/client-stories/armis): 3-year engagement scaling a cybersecurity company from $2.3bn valuation to $7.8bn acquisition by ServiceNow.
- [Camber](https://bordeauxandburgundy.com/client-stories/camber): Built and scaled a full marketing operation alongside a two-person in-house team, delivering a new website, enterprise pipeline, and SMB growth within 5 months.
- [Aryza](https://bordeauxandburgundy.com/client-stories/aryza): Delivered hundreds of qualified opportunities monthly across a fourteen-product suite through connected paid media and content.
- [Trustmi](https://bordeauxandburgundy.com/client-stories/trustmi): Global fraud report, activation campaign, and full creative suite delivered brief-to-launch in under four weeks.

## Company

- [About](https://bordeauxandburgundy.com/about): Company background, founder note from Alfie Dawson, leadership team, partnership pillars, and MarTech stack.
- [Careers](https://bordeauxandburgundy.com/careers): Open roles at Bordeaux & Burgundy.
- [Resources / Blog](https://bordeauxandburgundy.com/resources): Original B2B marketing research, data, and frameworks from inside B&B's client programs.

## Legal

- [Terms & Conditions](https://bordeauxandburgundy.com/legal/terms-and-conditions)
- [Privacy Policy](https://bordeauxandburgundy.com/legal/privacy-policy)
- [Cookies](https://bordeauxandburgundy.com/legal/cookies)